How Zerodha

Grow From Zero to $1 Billion Company

Basic Details

Brand Name -  

Zerodha

Company Type -

Private

Founders -

Nithin Kamath & Binny Bansal

Headquarters -

Bangalore, India

Area Served -

India

Founded Year -

2006

Company Value -

US $20Billion

About Zerodha

Zerodha is an Indian Financial Service company that offer Retail & institutional broking, Currencies & commodities trading, mutual funds & Bonds.

Zerodha is the Largest Retail Brokerage firm in India by all measures and one of the Largest Retail trading platforms in the world by activity

Basic Details

Brand Name -  

Zerodha

Company Type -

Private

Founders -

Nithin Kamath & Binny Bansal

Headquarters -

Bangalore, India

Area Served -

India

Founded Year -

2006

Company Value -

US $20Billion

About Zerodha

Zerodha is an Indian Financial Service company that offer Retail & institutional broking, Currencies & commodities trading, mutual funds & Bonds.

Zerodha is the Largest Retail Brokerage firm in India by all measures and one of the Largest Retail trading platforms in the world by activity

What Problem Does Zerodha Solves?

Zerodha Provides the solution of Stocks bokerage service, with the lowest Brokerage fees and created great user experience on stocks trading & created an adequate knowledge on stocks trading

Key users

User Info

Age : 18 – 40
Location : India
Gender : No restrictions

Categories

People who willing to trade stocks online & holds a indian valid ID proof

Painpoints

Lack of Knowledge on stock trading online 

High Bokerage fees on trading 

Less user experience for Trading of stocks  

Goals

Trade stocks with lower Brokerage fees and Best user Experience lowest onboarding process


Zerodha Found 3 Reasons Stock market Not Booming in india

Lack of Knowledge of trading

High Commisions & Brokerage charges

Uncertainities in the Market

Lack of Knowledge

Zerodha Found that the even younsters are not willing to invest in the stock market. So at the research zerodha found the Youngsters have very less interest and knowledge on stocks so zerodha figured out an solution and provides them and easy and convient way of application and easy onboarding process and watchlist facilities related to virtual trading option and gain the knowlege of stocks and invest

Lack of Knowledge

Zerodha Found that the even younsters are not willing to invest in the stock market. So at the research zerodha found the Youngsters have very less interest and knowledge on stocks so zerodha figured out an solution and provides them and easy and convient way of application and easy onboarding process and watchlist facilities related to virtual trading option and gain the knowlege of stocks and invest

High Commusion Rate

The Current player in market charge the commusion rate for trading and different types of trading and different commusion and tax rates are high so zerodha figured out solution and reduced very less charges and aquaire many users to use the service

High Commusion Rate

The Current player in market charge the commusion rate for trading and different types of trading and different commusion and tax rates are high so zerodha figured out solution and reduced very less charges and aquaire many users to use the service

Uncertainities in the market

The fall and raise of the markets and high risk is the trading. zerodha developed a watchlist Ui and recomended Stocks that has the low risk and certain stock have an high rish so the the user can be in alert and watch previous datas of the stocks and continue trading

Uncertainities in the market

The fall and raise of the markets and high risk is the trading. zerodha developed a watchlist Ui and recomended Stocks that has the low risk and certain stock have an high rish so the the user can be in alert and watch previous datas of the stocks and continue trading

Conclusion

Zerodha Achieved this with Zero Marketing where they trusted their user and Insted of Spending time & funds on marketing & promotion.

Zerodha Developed a product that Are easy to trade and risk factors of stocks

The developed the easy guide on trading & other Docs Related to trade