How Whatsapp

Become Most Used Messaging

platform In World

Basic Details

Brand Name -  

Whatsapp

Parent Company -

Meta

Company Type -

Private

Founders -

Jan Karan & Brian Acton

Headquarters -

Monto park, California

Area Served -

India

Founded Year -

2009

Company Value -

US $40Billion

About Whatsapp

Whatsapp messanger or simply whatsapp is an internationally available freware Cross-platform centralized Instant messaging Platform and its owned by the american company Meta

Whatsapp used the Voice over IP (VOIP) which is used for voice calls & video calls on this platform

It Become the world’s most popular messaging application in2015 & Gained 2 Billion Active Users in 2020

Basic Details

Brand Name -  

Whatsapp

Parent Company -

Meta

Company Type -

Private

Founders -

Jan Karan & Brian Acton

Headquarters -

Monto park, California

Area Served -

India

Founded Year -

2009

Company Value -

US $40Billion

About Whatsapp

Whatsapp messanger or simply whatsapp is an internationally available freware Cross-platform centralized Instant messaging Platform and its owned by the american company Meta

Whatsapp used the Voice over IP (VOIP) which is used for voice calls & video calls on this platform

It Become the world’s most popular messaging application in2015 & Gained 2 Billion Active Users in 2020

What Problem Does Whatsapp Solves?

Whatsapp Provides the Communication Over Internet Service which is free of cost where the other way communication is expensive

Key users

User Info

Age : 14 – 50
Location : All Over World 
(Except few Countrie)

Gender : No restrictions

Categories

People who has access to Smartphones Device and Internet and willing to accept whatsapp T&C 

Painpoints

Knowing the status and availability of friends & People in our contact

Pricing of Sms & Calls are costlier and more costlier internationally

Can’t Share Images, voice note, videos and Documents

People requires privacy on communiction 

Goals

The User Experience is simple and convienet to user and simple on boarding process

Knowing Status of our contact list, Text Messages unlimited, Call Via Wifi , Video calls, Sharing of images, voice notes, videos for free  & instantly with only internet


Initial Status Checking app

Whatsapp Initially Developed as a status Checking Application was not Recognised by many of the users, apples Push notification service was useful for many users so whatsapp Identified the Same and Developed and status checking app, when any of their contact check their status they will get push notification

Initial Status Checking app

Whatsapp Initially Developed as a status Checking Application was not Recognised by many of the users, apples Push notification service was useful for many users so whatsapp Identified the Same and Developed and status checking app, when any of their contact check their status they will get push notification

Converted as Messanger

When their were huge acceptance on customer whatsapp team decided to solve the other pain points of communication, whatsapp decided to develop mesaaging feature with simple UI this also gained the huge response amoung the user and started to introduced features like sharing Document, Images Videos & Emoji's

Converted as Messanger

When their were huge acceptance on customer whatsapp team decided to solve the other pain points of communication, whatsapp decided to develop mesaaging feature with simple UI this also gained the huge response amoung the user and started to introduced features like sharing Document, Images Videos & Emoji's

Advance Features & Privacy

When the users base increased whatsapp was aquired by Facebook Because they were direct compitator and may facebook lose their user base so facebook aquired whatsapp and marketed to increase the user base and Developed the Security System end to end encryption where privacy concern related issue is solved

Advance Features & Privacy

When the users base increased whatsapp was aquired by Facebook Because they were direct compitator and may facebook lose their user base so facebook aquired whatsapp and marketed to increase the user base and Developed the Security System end to end encryption where privacy concern related issue is solved

Voice Call & Video Call

Whatsapp planned to introduced Voice over IP (VOIP) service and introduced a Videocall Feature this feature includes and added more advantage to people to stay in whatsapp. To target more on working professional whatsapp introduced group calls feature both on video calls & Voice calls

Voice Call & Video Call

Whatsapp planned to introduced Voice over IP (VOIP) service and introduced a Videocall Feature this feature includes and added more advantage to people to stay in whatsapp. To target more on working professional whatsapp introduced group calls feature both on video calls & Voice calls

Conclusion

Whatsapp Simple UI & onboarding Process made it the most used messaging application in world

This application Solved the most important painpoints of communication with no subsription cost

Sharing images & Document files, Videos and also sharing our emotions as Emojis made whatsapp app standout in crowd