How Jio

Conqured Huge Customers

In Short Timespan

Basic Details

Brand Name -  

Reliance JIO

Parent Company -

Reliance

Company Type -

Private

Founders -

Mukesh Ambani

Headquarters -

Mumbai, India

Area Served -

India

Founded Year -

2016

Company Value -

US $64Billion

About Jio

Reliance JIO infocom Limited., It is bussiness as jio is an India Telecommunicatiom company 

Reliance JIo Operates National LTE Network with Coverage Across 22 telecom Circles 

Where JIO launched Its 5G Services in india as the 5G is Stand alone 5G network in india

It is a 3rd largest Mobile Network in World & larger Network Operator in india

Basic Details

Brand Name -  

Reliance JIO

Parent Company -

Reliance

Company Type -

Private

Founders -

Mukesh Ambani

Headquarters -

Mumbai, India

Area Served -

India

Founded Year -

2016

Company Value -

US $64Billion

About Jio

Reliance JIO infocom Limited., It is bussiness as jio is an India Telecommunicatiom company 

Reliance JIo Operates National LTE Network with Coverage Across 22 telecom Circles 

Where JIO launched Its 5G Services in india as the 5G is Stand alone 5G network in india

It is a 3rd largest Mobile Network in World & larger Network Operator in india

What Problem Does JIO Solves?

Jio Provides the Communication Service Like Voice Calling, Video Calling, Internet service which is high quality calls & high speed internet at affordable price

Key users

User Info

Age : 18 – 60
Location : India
Gender : No restrictions

Categories

People Who Has the Smartphone that supports required internet facilities & willing to pay for their service

Painpoints

Messanging service, Internet calls, calls service are very expensive

Internet service is not available in remote location, and speed of internet is slower

International communication is very expensive and can’t by common people

Goals

Communicate with others Internationally & with in states Effectively and at affordable Price

Experience High speed internet & High quality calling service

Initial Planning

Reliance Industry Need to Expand Their Bussiness on Telecom Industry, They Started market Research and found the 3G speed is way costrilier in the Market they Also found that the Smartphones interest are Booming up

Initial Planning

Reliance Industry Need to Expand Their Bussiness on Telecom Industry, They Started market Research and found the 3G speed is way costrilier in the Market they Also found that the Smartphones interest are Booming up

Construction

On planning on JIO 3G high speed service is much costlier and speed was not up to the mark so jio Researched and found that the LTE networks were cost efficient and build it

Construction

On planning on JIO 3G high speed service is much costlier and speed was not up to the mark so jio Researched and found that the LTE networks were cost efficient and build it

Aquiring Customer

The Customers are unlikely to switch to the new network and require feedback on scaling of network so jio planned to expand their network and provide free service like calls & network to all indian customers for 6 months and collected huge data of feedback and rectified and made the customers to pay for service

Aquiring Customer

The Customers are unlikely to switch to the new network and require feedback on scaling of network so jio planned to expand their network and provide free service like calls & network to all indian customers for 6 months and collected huge data of feedback and rectified and made the customers to pay for service

Conclusion

Before Launching the Products Conducting the Market Research & Target Audience  Is More important.

Finding The Unmet Needs of the Customer And Providing the Unique Solution is More Imporant

By Standing out of Crowd Used the Innovative Marketing Strategy