How Flipkart
Aquiring Tier 2 & Tier 3 Customers
During Biggest Sale
Basic Details
Brand Name -
Flipkart
Parent Company -
Walmart
Company Type -
Private
Founders -
Sachin Bansal & Binny Bansal
Headquarters -
Bangalore, India
Area Served -
India
Founded Year -
2006
Company Value -
US $200Billion
About Flipkart
Flipkart Initally Focused on selling Books Only with Country-wide Shipping, Later Developed a wide Variety of Categories.
Flipkart target Audience Range From 16-55 years of Range mainly Focused on Fashion Product so Flipkart aquired Jabong & Myntra.
According to the Report Published the data shows that 40% of the market shore holds by Flipkart & 5 Lacks Products Sold everyday
Basic Details
Brand Name -
Flipkart
Parent Company -
Walmart
Company Type -
Private
Founders -
Sachin Bansal & Binny Bansal
Headquarters -
Bangalore, India
Area Served -
India
Founded Year -
2006
Company Value -
US $200Billion
About Flipkart
Flipkart Initally Focused on selling Books Only with Country-wide Shipping, Later Developed a wide Variety of Categories.
Flipkart target Audience Range From 16-55 years of Range mainly Focused on Fashion Product so Flipkart aquired Jabong & Myntra.
According to the Report Published the data shows that 40% of the market shore holds by Flipkart & 5 Lacks Products Sold everyday
What Problem Does Flipkart Solves?
Apple Designs & manufactures a Smart device with the innovative & creative solution that actually Un-imagagined by many of the Users With No compromise on Security & Quality
Ex: Iphones - Multi touch features, Mac - Optimised Great performance with Great Battery Life, Airpods - Wireless Experirnce, Smartwatch - Fitness Tracking & Watch Design
Key users
User Info
Age : 18 – 40
Location : All over India
Gender : No restrictions
Categories
All users who are Accesible to Smartdevices,computers & internet. Having the Knowledge of online Shopping are trargeted
Painpoints
Finding Different Brand and different Varients of the products in Local Store is time and Energy Consuming process.
In Online Finding the Brand Autorized seller & Quality Products
Payment Gateway & Trust on delivery and undamaged Product
Goals
Customer needs to purchace the Best Quality, Same Colour and the Variety & styles that are needs with the Best Price
There Should be no Damage and and Safe and Secure payment Syatem
How Flipkart Focused on Tier 2 & Tier 3 Cities
Research Method
By the Research Method Flipkart Mainly Focused On Tier 2 and Tier 3 Cities where the large Set of New Customers Entering the Online Shoping world and their are known as Next Billion users according to the user Behavior Testing flipkart created the Bussines Strategy
Research Method
By the Research Method Flipkart Mainly Focused On Tier 2 and Tier 3 Cities where the large Set of New Customers Entering the Online Shoping world and their are known as Next Billion users according to the user Behavior Testing flipkart created the Bussines Strategy
User research Data
Acoording to the User Research Flipkart collected the data and oberved the user Behavior that the users and more focues on large Variety and the pricepoint matter so flipkart created the fashion brands and products with Lower Price point & Wide Variety
User research Data
By the Research Method Flipkart Mainly Focused On Tier 2 and Tier 3 Cities where the large Set of New Customers Entering the Online Shoping world and their are known as Next Billion users according to the user Behavior Testing flipkart created the Bussines Strategy
Big Billion Day
Where Flipkart Dominated Amazon by 66% sales
This season sale Flipkart used to provide plus membership for Selected Set of customers and amazon charges 129/mionth and other can use 300 super coins to get Plus membership
where amazons prime members shop 3-5 times more than ordinary customers. Flipkart Plus Member Doesnt Come From Any loyalty program Where flipkart plus Customer shop 5-7 more than Normal Customer
Where Flipkart has fashion market share of 70% Market share by Aquiring Myntra & jaboong where it is a market Leader on online Fashion Store
Big Billion Day
Where Flipkart Dominated Amazon by 66% sales
This season sale Flipkart used to provide plus membership for Selected Set of customers and amazon charges 129/mionth and other can use 300 super coins to get Plus membership
where amazons prime members shop 3-5 times more than ordinary customers. Flipkart Plus Member Doesnt Come From Any loyalty program Where flipkart plus Customer shop 5-7 more than Normal Customer
Where Flipkart has fashion market share of 70% Market share by Aquiring Myntra & jaboong where it is a market Leader on online Fashion Store