How Flipkart

Aquiring Tier 2 & Tier 3 Customers

During Biggest Sale

Basic Details

Brand Name -  

Flipkart

Parent Company -

Walmart

Company Type -

Private

Founders -

Sachin Bansal & Binny Bansal

Headquarters -

Bangalore, India

Area Served -

India

Founded Year -

2006

Company Value -

US $200Billion

About Flipkart

Flipkart Initally Focused on selling Books Only with Country-wide Shipping, Later Developed a wide Variety of Categories.

Flipkart target Audience Range From 16-55 years of Range mainly Focused on Fashion Product so Flipkart aquired Jabong & Myntra.

According to the Report Published the data shows that 40% of the market shore holds by Flipkart & 5 Lacks Products Sold everyday

Basic Details

Brand Name -  

Flipkart

Parent Company -

Walmart

Company Type -

Private

Founders -

Sachin Bansal & Binny Bansal

Headquarters -

Bangalore, India

Area Served -

India

Founded Year -

2006

Company Value -

US $200Billion

About Flipkart

Flipkart Initally Focused on selling Books Only with Country-wide Shipping, Later Developed a wide Variety of Categories.

Flipkart target Audience Range From 16-55 years of Range mainly Focused on Fashion Product so Flipkart aquired Jabong & Myntra.

According to the Report Published the data shows that 40% of the market shore holds by Flipkart & 5 Lacks Products Sold everyday

What Problem Does Flipkart Solves?

Apple Designs & manufactures a Smart device with the innovative & creative solution that actually Un-imagagined by many of the Users With No compromise on Security & Quality
Ex: Iphones - Multi touch features, Mac - Optimised Great performance with Great Battery Life, Airpods - Wireless Experirnce, Smartwatch - Fitness Tracking & Watch Design

Key users

User Info

Age : 18 – 40
Location : All over India
Gender : No restrictions

Categories

All users who are Accesible to Smartdevices,computers & internet. Having the Knowledge of online Shopping are trargeted

Painpoints

Finding Different Brand and different Varients of the products in Local Store is time and Energy Consuming process.

In Online Finding the Brand Autorized seller & Quality Products

Payment Gateway & Trust on delivery and undamaged Product

Goals

Customer needs to purchace the Best Quality, Same Colour and the Variety & styles that are needs with the Best Price

There Should be no Damage and and Safe and Secure payment Syatem

How Flipkart Focused on Tier 2 & Tier 3 Cities

Research Method

By the Research Method Flipkart Mainly Focused On Tier 2 and Tier 3 Cities where the large Set of New Customers Entering the Online Shoping world and their are known as Next Billion users according to the user Behavior Testing flipkart created the Bussines Strategy

Research Method

By the Research Method Flipkart Mainly Focused On Tier 2 and Tier 3 Cities where the large Set of New Customers Entering the Online Shoping world and their are known as Next Billion users according to the user Behavior Testing flipkart created the Bussines Strategy

User research Data

Acoording to the User Research Flipkart collected the data and oberved the user Behavior that the users and more focues on large Variety and the pricepoint matter so flipkart created the fashion brands and products with Lower Price point & Wide Variety

User research Data

By the Research Method Flipkart Mainly Focused On Tier 2 and Tier 3 Cities where the large Set of New Customers Entering the Online Shoping world and their are known as Next Billion users according to the user Behavior Testing flipkart created the Bussines Strategy

Big Billion Day

Where Flipkart Dominated Amazon by 66% sales

This season sale Flipkart used to provide plus membership for Selected Set of customers and amazon charges 129/mionth and other can use 300 super coins to get Plus membership

where amazons prime members shop 3-5 times more than ordinary customers. Flipkart Plus Member Doesnt Come From Any loyalty program Where flipkart plus Customer shop 5-7 more than Normal Customer

Where Flipkart has fashion market share of 70% Market share by Aquiring Myntra & jaboong where it is a market Leader on online Fashion Store

Big Billion Day

Where Flipkart Dominated Amazon by 66% sales

This season sale Flipkart used to provide plus membership for Selected Set of customers and amazon charges 129/mionth and other can use 300 super coins to get Plus membership

where amazons prime members shop 3-5 times more than ordinary customers. Flipkart Plus Member Doesnt Come From Any loyalty program Where flipkart plus Customer shop 5-7 more than Normal Customer

Where Flipkart has fashion market share of 70% Market share by Aquiring Myntra & jaboong where it is a market Leader on online Fashion Store

Conclusion

Before Launching the Products Conducting the Market Research & Target AudienceĀ  Is More important.

Finding The Unmet Needs of the Customer And Providing the Unique Solution is More Imporant

By Standing out of Crowd Used the Innovative Marketing Strategy