Dunzo Innovative

Tv QR Code Marketing Campaign

Basic Details

Brand Name -  

Dunzo

Company Type -

Private

Founders -

AKaber Biswas,
Ankar Agarwal,
Mukand jha

Headquarters -

Bangalore,India

Area Served -

MetroCities of India

Founded Year -

2014

Company Value -

US $50Million

About Dunzo

Dunzo is an Indian Company That Delivers Groceries & Essentials Fruits & Vegetables, Meat,, Pet Supplies, Food & Medicines in Major Cities

It Also Has the Seperate Packaging Service to Pick & Deliveries Packaging with in the Same City

It Also Operates Bike TAxi Service In Gurgoan

Dunzo Started as A Small Whatsapp Group, & Transfred into a Hyperlocal App Based Service 

Basic Details

Brand Name -  

Dunzo

Company Type -

Private

Founders -

Akaber Biswas,
Ankar Agarwal,
Mukand jha

Headquarters -

Bangalore,India

Area Served -

MetroCities of India

Founded Year -

2014

Company Value -

US $50Million

About Dunzo

Dunzo is an Indian Company That Delivers Groceries & Essentials Fruits & Vegetables, Meat,, Pet Supplies, Food & Medicines in Major Cities

It Also Has the Seperate Packaging Service to Pick & Deliveries Packaging with in the Same City

It Also Operates Bike TAxi Service In Gurgoan

Dunzo Started as A Small Whatsapp Group, & Transfred into a Hyperlocal App Based Service 

What Problem Does Dunzo Solves?

Dunzo provides a pickup and delivery service that offers grocery, parcel pickup service, that delivers as soon as possible and even offers bike taxi service

Key users

User Info

Age : 18 – 40
Location : Metro cities in india
Gender : No restrictions

Categories

People Who needs to send their parcel local with in their city & groceries & other delivery service Needed

Painpoints

Tired of travelling with the city traffic

Buzy with their shudule and have no time to purchase groceries & other item

Not willing to go out of home requires pick up & delivery service

Goals

Send their parcel to the local destination

Get Groceries ,food & Other item Delivered without Steping out of their location & skipping their shedule

 

Tv QR Code Marketing Campaign

The Innovative Commercial marketing Campaign Done During IPL 2020 Caught an Eye Of an Viewers

The Adverticement Delivers a QR Code During IPL. It is Inspired By Coin-Base's Super Bowl Spot

This Advertisement, they Show A spot Disquised As a Television Glitch That Only Displayed A QR Code Against A black Backdrop With a Message "Innconvience Is Regreted"

Where Dunzo Has spent 40Crores for this Advertisement

The Innovative Commercial marketing Campaign Done During IPL 2020 Caught an Eye Of an Viewers

The Adverticement Delivers a QR Code During IPL. It is Inspired By Coin-Base's Super Bowl Spot

This Advertisement, they Show A spot Disquised As a Television Glitch That Only Displayed A QR Code Against A black Backdrop With a Message "Innconvience Is Regreted"

Where Dunzo Has spent 40Crores for this Advertisement

Benefits Of the Campaign

Dunzo Brand Was Reached to more Their Customers

This Innovative Campaign Was trending in social media and was Viral for a week

By this campaign Dunzo App Download was increased by 12% and the Weekly Orders Increased to 2 Million & Still Increasing