Cred Innovative
Cake Gift Marketing Strategy
Basic Details
Brand Name -
Cred
Company Type -
Private
Founders -
Kunal Shah
Headquarters -
Bangalore, India
Area Served -
India
Founded Year -
2018
Company Value -
US $6.4Billion
About Cred
Cred Had Over 5.9 Million User And Processed 20% of the Credit Card Bills in India.
Cred is a Members only club that Rewards Individual for their timely bill Credit Card payments by Providing them with Exclusive offers and access to premium experiences.
Cred is also equipped with the Cred protect feature with AI Backed System that Keeps Track of Every Single nuance of the Credit Card payment Journey
Basic Details
Brand Name -
Cred
Company Type -
Private
Founders -
Kunal Shah
Headquarters -
Bangalore, India
Area Served -
India
Founded Year -
2018
Company Value -
US $6.4Billion
About Cred
Cred Had Over 5.9 Million User And Processed 20% of the Credit Card Bills in India.
Cred is a Members only club that Rewards Individual for their timely bill Credit Card payments by Providing them with Exclusive offers and access to premium experiences.
Cred is also equipped with the Cred protect feature with AI Backed System that Keeps Track of Every Single nuance of the Credit Card payment Journey
Cred Company Vision
our vision has two objectives The first was to enable a good life for creditworthy individuals, and the second was to incentivize good financial behaviour to expand the base of creditworthy people in the country.
What Problem Does Cred Solves?
Cred actually helps credit card user to pay the credit card bill with in the Due Date by Providing the Solution of Reminders and also provides solution to their Credit card
Key users
User Info
Age : 18 – 60
Location : All over India
Gender : No restrictions
Categories
All types of Indian Credit Card Holders who are looking for other Convenient way of bill of payment
Painpoints
Long Process of payment of Credit bill payment
Other ways of payment method is not supported by the Traditional method
Can’t Find the Hidden charges in Credit card Statement
Goals
Payment of Credit card bill with the Due date with other payment methods
Finding the Hidden Charges in credit card statement
In 2019, Cred team Sent Cake to Customers Who Paid the Credit Card bill Using Cred
The Cake was Sent to the Office Address Not to their Home Address. For the Result in Aquasation of the other user
As a Sucess of this Campaign cred Delivred 550+ cakes And on an average cred gained 7 Customers for Each Cakes
This Campaign Is an Example of unique Marketing Strategy and was of Aquaring Customer with limited Aquasation Cost
In 2019, Cred team Sent Cake to Customers Who Paid the Credit Card bill Using Cred
The Cake was Sent to the Office Address Not to their Home Address. For the Result in Aquasation of the other user
As a Sucess of this Campaign cred Delivred 550+ cakes And on an average cred gained 7 Customers for Each Cakes
This Campaign Is an Example of unique Marketing Strategy and was of Aquaring Customer with limited Aquasation Cost