Cred Innovative

Cake Gift Marketing Strategy

Basic Details

Brand Name -  

Cred

Company Type -

Private

Founders -

Kunal Shah

Headquarters -

Bangalore, India

Area Served -

India

Founded Year -

2018

Company Value -

US $6.4Billion

About Cred

Cred Had Over 5.9 Million User And Processed 20% of the Credit Card Bills in India.

Cred is a Members only club that Rewards Individual for their timely bill Credit Card payments by Providing them with Exclusive offers and access to premium experiences.

Cred is also equipped with the Cred protect feature with AI Backed System that Keeps Track of Every Single nuance of the Credit Card payment Journey

Basic Details

Brand Name -  

Cred

Company Type -

Private

Founders -

Kunal Shah

Headquarters -

Bangalore, India

Area Served -

India

Founded Year -

2018

Company Value -

US $6.4Billion

About Cred

Cred Had Over 5.9 Million User And Processed 20% of the Credit Card Bills in India.

Cred is a Members only club that Rewards Individual for their timely bill Credit Card payments by Providing them with Exclusive offers and access to premium experiences.

Cred is also equipped with the Cred protect feature with AI Backed System that Keeps Track of Every Single nuance of the Credit Card payment Journey

What Problem Does Cred Solves?

Cred actually helps credit card user to pay the credit card bill with in the Due Date by Providing the Solution of Reminders and also provides solution to their Credit card

Key users

User Info

Age : 18 – 60
Location : All over India
Gender : No restrictions

Categories

All types of Indian Credit Card Holders who are looking for other Convenient way of bill of payment

Painpoints

Long Process of payment of Credit bill payment 

Other ways of payment method is not supported by the Traditional method

Can’t Find the Hidden charges in Credit card Statement

Goals

Payment of Credit card bill with the Due date with other payment methods

Finding the Hidden Charges in credit card statement

 

In 2019, Cred team Sent Cake to Customers Who Paid the Credit Card bill Using Cred

The Cake was Sent to the Office Address Not to their Home Address. For the Result in Aquasation of the other user

As a Sucess of this Campaign cred Delivred 550+ cakes And on an average cred gained 7 Customers for Each Cakes

This Campaign Is an Example of unique Marketing Strategy and was of Aquaring Customer with limited Aquasation Cost

In 2019, Cred team Sent Cake to Customers Who Paid the Credit Card bill Using Cred

The Cake was Sent to the Office Address Not to their Home Address. For the Result in Aquasation of the other user

As a Sucess of this Campaign cred Delivred 550+ cakes And on an average cred gained 7 Customers for Each Cakes

This Campaign Is an Example of unique Marketing Strategy and was of Aquaring Customer with limited Aquasation Cost

Conclusion

Before Launching the Products Conducting the Market Research & Target Audience  Is More important.

Finding The Unmet Needs of the Customer And Providing the Unique Solution is More Imporant

By Standing out of Crowd Used the Innovative Marketing Strategy