Coco Cola

Product Lifecycle Case Study

Basic Details

Brand Name -  

Coco-Cola

Company Type -

Private

Founders -

Dr.John Pemberton

Headquarters -

Atlanta,Georgia

Area Served -

WorldWide

Founded Year -

1886

Company Value -

US $256.27Billion

About Coco Cola

Coca-cola Is a Carbonated Soft Drinks Manufacturing Served World Wide.

Coco cola Products Sells More than 200+ Countries and After Google And Apple.

Coco Cola Markets Its Drinks As a Refreshment Drinks to the World

where coco cola Contains approximately 90% of water And Remaining Is Concentrated syrup Which Contains Carbon-di-oxide and sugar

Basic Details

Brand Name -  

Coco-Cola

Company Type -

Private

Founders -

Dr.John Pemberton

Headquarters -

Atlanta,Georgia

Area Served -

WorldWide

Founded Year -

1886

Company Value -

US $256.27Billion

About Coco Cola

Coca-cola Is a Carbonated Soft Drinks Manufacturing Served World Wide.

Coco cola Products Sells More than 200+ Countries and After Google And Apple.

Coco Cola Markets Its Drinks As a Refreshment Drinks to the World

where coco cola Contains approximately 90% of water And Remaining Is Concentrated syrup Which Contains Carbon-di-oxide and sugar

What Problem Does Coco - Cola Solves?

Coco Cola Is a Sugured Soda Drink That Actaually Provides the Refreshment with the great Taste where Coco - Cola has the Unique Taste Difference Compared to comprtator & Instant Refreshment

Key users

User Info

Age : 18 – 40
Location : All over India
Gender : No restrictions

Categories

People who need to have a Drink for refreshment & with their Meal

Painpoints

Finding the Drink that Actually Fills their thirty & Instant Refreshment

Goals

Should have a Drink for their Thirsty and get instant Refreshment

Products

Coca-Cola Initially Started As a Refreshment Cocaine Syrup Drink in a local Drug Store and the many Customer more interested sale was huge so this patent was sold to a American Bussiness man and expanded their Bussiness World Wide and Conquired the local Bussiness market and expanded their bussines and become the Market Leader in Beverages, Indian Brands are Shown and many other Foreign brands are conquired

Coco-cola

Coke-zero

Diet-zero

Fanta

Kinley

Limca

Maaza

Minute Maid

Sprite

Products

Coca-Cola Initially Started As a Refreshment Cocaine Syrup Drink in a local Drug Store and the many Customer more interested sale was huge so this patent was sold to a American Bussiness man and expanded their Bussiness World Wide and Conquired the local Bussiness market and expanded their bussines and become the Market Leader in Beverages, Indian Brands are Shown and many other Foreign brands are conquired

Coco-cola

Coke-zero

Diet-zero

Minute Maid

Fanta

Kinley

Limca

Sprite

Maaza

Unique Difference of Coco Cola

Coco Cola Had a Very Long Product Life-cycle. Where As per Exerts and Suggestion they say that the Coco Cola has Entred the Decline Stage

Where the Product of Coco Cola and Exapanded and it is Now Available At more than 200+ Countries

Inroduction Stage

1886: Coca‑Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy. Nine drinks a day are sold during this year. newspaper ad appears announcing Coca‑Cola as a “Delicious and Refreshing Beverage.”

1887: Coca‑Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy. Nine drinks a day are sold during this year. To Promote Coco Cola they Used Coupon that Is free for Each Glass of Coco cola.

1893: Coca Cola Started at Spencerian scriopt Trademark is Registred at the U.S Patent Office. At the Company's Second Annual Metting the First Divident is paid to their Investors

Inroduction Stage

1886: Coca‑Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy. Nine drinks a day are sold during this year. newspaper ad appears announcing Coca‑Cola as a “Delicious and Refreshing Beverage.”

1887: Coca‑Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy. Nine drinks a day are sold during this year. To Promote Coco Cola they Used Coupon that Is free for Each Glass of Coco cola.

1893: Coca Cola Started at Spencerian scriopt Trademark is Registred at the U.S Patent Office. At the Company's Second Annual Metting the First Divident is paid to their Investors

Growth Stage

Coco Cola Entered Growth stage that the Refreshment Drink has been sold in Everystate Of U.S and this Drink was known for best Refreshment Drink At that Times. Coco Bottle Plant was Build all accross worlds in philiphines, Cannada, The Company Started to reach $1 Million Various Marketing strategies are used and the Great taste is Recognised World Wide. Coco Cola Made Available during Second world war and available for troops.

Growth Stage

Coco Cola Entered Growth stage that the Refreshment Drink has been sold in Everystate Of U.S and this Drink was known for best Refreshment Drink At that Times. Coco Bottle Plant was Build all accross worlds in philiphines, Cannada, The Company Started to reach $1 Million Various Marketing strategies are used and the Great taste is Recognised World Wide. Coco Cola Made Available during Second world war and available for troops.

Maturity Stage

Where the Coke is almost used by the 70% of the Worlds population and now people are familiar with the taste is same as their other Competitors and sales of the coke is stagenet and minor ups and down The production aof coke sub brands and decreasing and its coun't found in many places

Maturity Stage

Where the Coke is almost used by the 70% of the Worlds population and now people are familiar with the taste is same as their other Competitors and sales of the coke is stagenet and minor ups and down The production aof coke sub brands and decreasing and its coun't found in many places

Decline Stage

As per the Data Shares by coke chairman that the interest in coke sales is dropping consequently for 13 years that this sales drop may be Keep Continued. By the Experts this had been predicted that the Coke has Entered the Decline Stage and the End of coke may in in few years

Decline Stage

Coco Cola Entered Growth stage that the Refreshment Drink has been sold in Everystate Of U.S and this Drink was known for best Refreshment Drink At that Times. Coco Bottle Plant was Build all accross worlds in philiphines, Cannada, The Company Started to reach $1 Million Various Marketing strategies are used and the Great taste is Recognised World Wide. Coco Cola Made Available during Second world war and available for troops.

Conclusion

Before Launching the Products Conducting the Market Research & Target Audience  Is More important.

Finding The Unmet Needs of the Customer And Providing the Unique Solution is More Imporant

By Standing out of Crowd Used the Innovative Marketing Strategy