How boAt

Become Market Leader In Hearable

In Indian Market

Basic Details

Brand Name -  

Boat

Parent Company -

Imagine Marketing Service

Company Type -

Private

Founders -

Aman Gupta &
Sameer Ashok Mehta

Headquarters -

Mumbai, India

Area Served -

India

Founded Year -

2015

Company Value -

US $300Million

About Boat

BoAt is an India-based company which was incorporated in November 2013.

BoAt markets Smartwatches, Earphones, Headphones Stereos, Travel chargers, and premium Rugged cables.

BoAt also Emerged As a 5th Largest Wearable Brands Globally.

BoAt Also Doubled Its Employee Strength And Established A Local Research & Development Centre In Bangaloe

Basic Details

Brand Name -  

Boat

Parent Company -

Imagine Marketing Service

Company Type -

Private

Founders -

Aman Gupta &
Sameer Ashok Mehta

Headquarters -

Mumbai, India

Area Served -

India

Founded Year -

2015

Company Value -

US $300Million

About Boat

BoAt is an India-based company which was incorporated in November 2013.

BoAt markets Smartwatches, Earphones, Headphones Stereos, Travel chargers, and premium Rugged cables.

BoAt also Emerged As a 5th Largest Wearable Brands Globally.

BoAt Also Doubled Its Employee Strength And Established A Local Research & Development Centre In Bangaloe

What Problem Does boAt Solves?

The Wireless Hearables are Considered as a premium Product. boAt Created the Wireless Hearbles at the Economical price at the best Quality & huge Variety with little Compramise with the User Experience.

Key users

User Info

Age : 12 – 35
Location : All over India
Gender : No restrictions

Categories

Economy Class People who Requires Best Quality Hearables at the Economical & Affordable price

Painpoints

Cant find the best Quality Hearbles at the economical price in indian market

Minimum category & Variety Of Earables available

Goals

Gain the Best Quality Audio Experience within their Budget 

Products

BoAt Sells the Product of Wireless Neckbands, Wired Hearphones, Wired Headphones,
Smartwatch, Earphones, Bluetooth Speakers, Home Audio Devices, Charges for Iphone, Android Micro-USB & Type C Cables Portables Car Charger And Fast Charging Brick, Smart watches And Smart Band. Boat Also Planning to Bring up Gaming Headphones that Actually Specially Made For Effectiveness Of User Experience in Gamers

Neckbands

Airpods

Headphones

Smartwatch

Earphones

BTH Speaker

Home Audio

Cables

Cables

Products

BoAt Sells the Product of Wireless Neckbands, Wired Hearphones, Wired Headphones,
Smartwatch, Earphones, Bluetooth Speakers, Home Audio Devices, Charges for Iphone, Android Micro-USB & Type C Cables Portables Car Charger And Fast Charging Brick, Smart watches And Smart Band. Boat Also Planning to Bring up Gaming Headphones that Actually Specially Made For Effectiveness Of User Experience in Gamers

Neckbands

Airpods

Headphones

Smartwatch

Earphones

Home Audio

BTH Speaker

Cables

Cables

Initial

Boat Initially Started With alternative Solution to the Expensive Iphone Cables and Chargers. Boat Provided the Best Quality in the Market And Conquired the Majority of the Market Share and Analysed and initiating in Expanding their Bussiness With the Inovative technology

Iphone Boat Cables

Charger & Cables

Initial

Boat Initially Started With alternative Solution to the Expensive Iphone Cables and Chargers. Boat Provided the Best Quality in the Market And Conquired the Majority of the Market Share and Analysed and initiating in Expanding their Bussiness With the Inovative technology

Iphone Boat Cables

Charger & Cables

Why Boat Entred Hearabls Market

3 Main Reasons Which That made boat to Hearables Market

Where Apple Introduced Wireless Airphones And The Facination for Wireless Hearphones Staarted to incresse

The Jio Came into Market & its free Subsidary let to increase in screen time for indians

Smartphone Manufacturer Stopped shipping Earphones Along With Mobiles

Market Research

BoAt Found That The Huge Market Where Facination Of Wireless Hearphones in Economical price Range. This Made Boat To Enter The Hearable Market And Price them The Great Quality & Variety If Products in Affordable Price Range

Segemnt
Price Range
Brands
Market Available
Ultra-Premium
₹15K & More
Appple & Boat Logo small
Premium
₹10K -15K
Sony Jbl
Sub-Premium
₹10K -15K
Samsung,Senizer
Economical
₹1K - 5K
apple-logo-png-dallas-shootings-don-add-are-speech-zones-used-4 (3)

Market Research

BoAt Found That The Huge Market Where Facination Of Wireless Hearphones in Economical price Range. This Made Boat To Enter The Hearable Market And Price them The Great Quality & Variety If Products in Affordable Price Range

Segemnt
Price Range
Brands
Market Available
Ultra-Premium
₹15K & More
Appple & Boat Logo small
Premium
₹10K -15K
Sony Jbl
Sub-Premium
₹10K -15K
Samsung,Senizer
Economical
₹1K - 5K
apple-logo-png-dallas-shootings-don-add-are-speech-zones-used-4 (3)

Compitators

When Their Many Competitors Entering Into This Market Segment that Boat Decided To Show the Unique Value From their Competitors. Boat Decided to Market Hearbles As a Lifestyle product. As Of 2021 BoAt is the Market Leader Holding 45.5% Share where this is combined of other 3 Compitators Share

Market Strategy

Boat Noticed Indian Markets are More Facinated Towards Movies And Crickets So Boat Decided to Go with Celebrity Endorcement & Signed up Hardhick Pandya, Rishab Pant,Shikar Dhawan, Prithivi Shaw, Shreyas Iyer, KL Rahul, karthick Aaryan, Kiara Advani, Neha Kakkar & More, Where The Celebrity Endocement is Still a Cash Drain but this Provided this a Perceived Valve Towards Customer by this the Customer might Chose Boat Comapred with Competators

Market Strategy

Boat Noticed Indian Markets are More Facinated Towards Movies And Crickets So Boat Decided to Go with Celebrity Endorcement & Signed up Hardhick Pandya, Rishab Pant,Shikar Dhawan, Prithivi Shaw, Shreyas Iyer, KL Rahul, karthick Aaryan, Kiara Advani, Neha Kakkar & More, Where The Celebrity Endocement is Still a Cash Drain but this Provided this a Perceived Valve Towards Customer by this the Customer might Chose Boat Comapred with Competators

Market Strategy

Boat Noticed Indian Markets are More Facinated Towards Movies And Crickets So Boat Decided to Go with Celebrity Endorcement & Signed up Hardhick Pandya, Rishab Pant,Shikar Dhawan, Prithivi Shaw, Shreyas Iyer, KL Rahul, karthick Aaryan, Kiara Advani, Neha Kakkar & More, Where The Celebrity Endocement is Still a Cash Drain but this Provided this a Perceived Valve Towards Customer by this the Customer might Chose Boat Comapred with Competators

Conclusion

Before Launching the Products Conducting the Market Research & Target Audience  Is More important.

Finding The Unmet Needs of the Customer And Providing the Unique Solution is More Imporant

By Standing out of Crowd Used the Innovative Marketing Strategy