How boAt
Become Market Leader In Hearable
In Indian Market
Basic Details
Brand Name -
Boat
Parent Company -
Imagine Marketing Service
Company Type -
Private
Founders -
Aman Gupta &
Sameer Ashok Mehta
Headquarters -
Mumbai, India
Area Served -
India
Founded Year -
2015
Company Value -
US $300Million
About Boat
BoAt is an India-based company which was incorporated in November 2013.
BoAt markets Smartwatches, Earphones, Headphones Stereos, Travel chargers, and premium Rugged cables.
BoAt also Emerged As a 5th Largest Wearable Brands Globally.
BoAt Also Doubled Its Employee Strength And Established A Local Research & Development Centre In Bangaloe
Basic Details
Brand Name -
Boat
Parent Company -
Imagine Marketing Service
Company Type -
Private
Founders -
Aman Gupta &
Sameer Ashok Mehta
Headquarters -
Mumbai, India
Area Served -
India
Founded Year -
2015
Company Value -
US $300Million
About Boat
BoAt is an India-based company which was incorporated in November 2013.
BoAt markets Smartwatches, Earphones, Headphones Stereos, Travel chargers, and premium Rugged cables.
BoAt also Emerged As a 5th Largest Wearable Brands Globally.
BoAt Also Doubled Its Employee Strength And Established A Local Research & Development Centre In Bangaloe
boAt Company Vision
Our vission is bringing affordable, durable, and more importantly, 'fashionable' audio products and accessories to millennials
What Problem Does boAt Solves?
The Wireless Hearables are Considered as a premium Product. boAt Created the Wireless Hearbles at the Economical price at the best Quality & huge Variety with little Compramise with the User Experience.
Key users
User Info
Age : 12 – 35
Location : All over India
Gender : No restrictions
Categories
Economy Class People who Requires Best Quality Hearables at the Economical & Affordable price
Painpoints
Cant find the best Quality Hearbles at the economical price in indian market
Minimum category & Variety Of Earables available
Goals
Gain the Best Quality Audio Experience within their Budget
Products
BoAt Sells the Product of Wireless Neckbands, Wired Hearphones, Wired Headphones,
Smartwatch, Earphones, Bluetooth Speakers, Home Audio Devices, Charges for Iphone, Android Micro-USB & Type C Cables Portables Car Charger And Fast Charging Brick, Smart watches And Smart Band. Boat Also Planning to Bring up Gaming Headphones that Actually Specially Made For Effectiveness Of User Experience in Gamers
Neckbands
Airpods
Headphones
Smartwatch
Earphones
BTH Speaker
Home Audio
Cables
Cables
Products
BoAt Sells the Product of Wireless Neckbands, Wired Hearphones, Wired Headphones,
Smartwatch, Earphones, Bluetooth Speakers, Home Audio Devices, Charges for Iphone, Android Micro-USB & Type C Cables Portables Car Charger And Fast Charging Brick, Smart watches And Smart Band. Boat Also Planning to Bring up Gaming Headphones that Actually Specially Made For Effectiveness Of User Experience in Gamers
Neckbands
Airpods
Headphones
Smartwatch
Earphones
Home Audio
BTH Speaker
Cables
Cables
Initial
Boat Initially Started With alternative Solution to the Expensive Iphone Cables and Chargers. Boat Provided the Best Quality in the Market And Conquired the Majority of the Market Share and Analysed and initiating in Expanding their Bussiness With the Inovative technology
Iphone Boat Cables
Charger & Cables
Initial
Boat Initially Started With alternative Solution to the Expensive Iphone Cables and Chargers. Boat Provided the Best Quality in the Market And Conquired the Majority of the Market Share and Analysed and initiating in Expanding their Bussiness With the Inovative technology
Iphone Boat Cables
Charger & Cables
Why Boat Entred Hearabls Market
3 Main Reasons Which That made boat to Hearables Market
Where Apple Introduced Wireless Airphones And The Facination for Wireless Hearphones Staarted to incresse
The Jio Came into Market & its free Subsidary let to increase in screen time for indians
Smartphone Manufacturer Stopped shipping Earphones Along With Mobiles
Market Research
BoAt Found That The Huge Market Where Facination Of Wireless Hearphones in Economical price Range. This Made Boat To Enter The Hearable Market And Price them The Great Quality & Variety If Products in Affordable Price Range
Segemnt
Price Range
Brands
Market Available
Ultra-Premium
₹15K & More
Premium
₹10K -15K
Sub-Premium
₹10K -15K
Economical
₹1K - 5K
Market Research
BoAt Found That The Huge Market Where Facination Of Wireless Hearphones in Economical price Range. This Made Boat To Enter The Hearable Market And Price them The Great Quality & Variety If Products in Affordable Price Range
Segemnt
Price Range
Brands
Market Available
Ultra-Premium
₹15K & More
Premium
₹10K -15K
Sub-Premium
₹10K -15K
Economical
₹1K - 5K
Compitators
When Their Many Competitors Entering Into This Market Segment that Boat Decided To Show the Unique Value From their Competitors. Boat Decided to Market Hearbles As a Lifestyle product. As Of 2021 BoAt is the Market Leader Holding 45.5% Share where this is combined of other 3 Compitators Share
Market Strategy
Boat Noticed Indian Markets are More Facinated Towards Movies And Crickets So Boat Decided to Go with Celebrity Endorcement & Signed up Hardhick Pandya, Rishab Pant,Shikar Dhawan, Prithivi Shaw, Shreyas Iyer, KL Rahul, karthick Aaryan, Kiara Advani, Neha Kakkar & More, Where The Celebrity Endocement is Still a Cash Drain but this Provided this a Perceived Valve Towards Customer by this the Customer might Chose Boat Comapred with Competators
Market Strategy
Boat Noticed Indian Markets are More Facinated Towards Movies And Crickets So Boat Decided to Go with Celebrity Endorcement & Signed up Hardhick Pandya, Rishab Pant,Shikar Dhawan, Prithivi Shaw, Shreyas Iyer, KL Rahul, karthick Aaryan, Kiara Advani, Neha Kakkar & More, Where The Celebrity Endocement is Still a Cash Drain but this Provided this a Perceived Valve Towards Customer by this the Customer might Chose Boat Comapred with Competators
Market Strategy
Boat Noticed Indian Markets are More Facinated Towards Movies And Crickets So Boat Decided to Go with Celebrity Endorcement & Signed up Hardhick Pandya, Rishab Pant,Shikar Dhawan, Prithivi Shaw, Shreyas Iyer, KL Rahul, karthick Aaryan, Kiara Advani, Neha Kakkar & More, Where The Celebrity Endocement is Still a Cash Drain but this Provided this a Perceived Valve Towards Customer by this the Customer might Chose Boat Comapred with Competators