Apple's
Premium Pricing Power Strategy
Basic Details
Brand Name
Apple
Company Type
Private
Founders
Steve jobs
Steve Wozniak
Ronald Wayne
Headquarters
Cupertino, California
Area Served
Worldwide
Founded Year
1976
Company Value
US $2.08Trillion
About Apple's
Apple,Inc is an American Multinational Technology Company that Specializes in Consumer Electronics, Software & Online Services
Apple The world’s Biggest Company By market Capitalization. It is one of the Five Biggest American Technology Company.
Apple 4th Largest Personal Computer vendor By Unit Sale And Second Largest Mobile Phone Manufacturer
Basic Details
Brand Name
Apple
Company Type
Private
Founders
Steve jobs
Steve Wozniak
Ronald Wayne
Headquarters
Cupertino, California
Area Served
Worldwide
Founded Year
1976
Company Value
US $2.08Trillion
About Apple's
Apple,Inc is an American Multinational Technology Company that Specializes in Consumer Electronics, Software & Online Services
Apple The world’s Biggest Company By market Capitalization. It is one of the Five Biggest American Technology Company.
Apple 4th Largest Personal Computer vendor By Unit Sale And Second Largest Mobile Phone Manufacturer
Coco-Cola Company Vision
To make the best products on earth and to leave the world better than we found it.
What Problem Does Apple Solves?
Apple Designs & manufactures a Smart device with the innovative & creative solution that actually Un-imagagined by many of the Users With No compromise on Security & Quality
Ex: Iphones - Multi touch features, Mac - Optimised Great performance with Great Battery Life, Airpods - Wireless Experirnce, Smartwatch - Fitness Tracking & Watch Design
Key users
User Info
Age : 18 – 40
Location : All over India
Gender : No restrictions
Categories
All users who are Accesible to Smartdevices,computers & internet. Having the Knowledge of online Shopping are trargeted
Painpoints
Finding Different Brand and different Varients of the products in Local Store is time and Energy Consuming process.
In Online Finding the Brand Autorized seller & Quality Products
Payment Gateway & Trust on delivery and undamaged Product
Goals
Customer needs to purchace the Best Quality, Same Colour and the Variety & styles that are needs with the Best Price
There Should be no Damage and and Safe and Secure payment Syatem
Products
The Apple's MAC (Laptops & PC) are More Premium Design and the quality of the product are top Grade the Features and Performance of Apple Products are more Effective than the Competitors Products Apples More Focused on Customer focused Design And Create a Wow factor in Each Lauch where the many companies follow up apples products to create a subsidery of apple's New Lauched product.
I-Phone
Computers
Laptops
I-Pad
Airtags
Smart Watches
4K TV Box
Airpods
Cables
Products
The Apple's MAC (Laptops & PC) are More Premium Design and the quality of the product are top Grade the Features and Performance of Apple Products are more Effective than the Competitors Products Apples More Focused on Customer focused Design And Create a Wow factor in Each Lauch where the many companies follow up apples products to create a subsidery of apple's New Lauched product.
I-Phone
Computers
I-Pad
Laptops
Airtags
Smart Watches
4K TV Box
Airpods
Cables
I-phone 1
The first iPhone was unveiled by Steve Jobs on January 9, 2007. Since then, new models have been released annually. When it was introduced, its multi-touch screen was described as "revolutionary" and a "game-changer" for the mobile phone industry. The device has been credited with creating the app economy Iphone 1 Price Was Quoted for $999 & it was sold for $499 with the intention of iphones should be available for everyone
I-phone 1
The first iPhone was unveiled by Steve Jobs on January 9, 2007. Since then, new models have been released annually. When it was introduced, its multi-touch screen was described as "revolutionary" and a "game-changer" for the mobile phone industry. The device has been credited with creating the app economy Iphone 1 Price Was Quoted for $999 & it was sold for $499 with the intention of iphones should be available for everyone
MAC Laptops
Apple Researched and Realized that their is lack of device for content creaters and Video Editing & for Developers so apple Decided to make powerful laptops for such Customers so Apple build their own Silicon Chip And Optimized the Softwares for the Chip for Better Performance and the Results were Extradinary and Un matchable with Competators this made apple for Sucess
MAC Laptops
Apple Researched and Realized that their is lack of device for content creaters and Video Editing & for Developers so apple Decided to make powerful laptops for such Customers so Apple build their own Silicon Chip And Optimized the Softwares for the Chip for Better Performance and the Results were Extradinary and Un matchable with Competators this made apple for Sucess
Apple's Pricing Power Strategy
Premium Design
Superior Quality
Customer Trust
New Innovation
In 2013 Apple Decided to change the pricing of the product according to the different variety of customers
Good
Apple Decided to design and manufacturer the Basic level of mobile with minimum all requirements with no compramise on quality and design
Better
Better Sector Provides the Additional Features than Good quality range and has the additional features that are more importand
Best
Best is the Top flagship level device which has the Maximum Features and with best design and best quality with maximum price for the product
Apple's Pricing Power Strategy
Premium Design
Superior Quality
Customer Trust
New Innovation
In 2013 Apple Decided to change the pricing of the product according to the different variety of customers
Good
Apple Decided to design and manufacturer the Basic level of mobile with minimum all requirements with no compramise on quality and design
Better
Better Sector Provides the Additional Features than Good quality range and has the additional features that are more importand
Best
Best is the Top flagship level device which has the Maximum Features and with best design and best quality with maximum price for the product