Apple's

Premium Pricing Power Strategy

Basic Details

Brand Name  

Apple

Company Type

Private

Founders

Steve jobs
Steve Wozniak
Ronald Wayne

Headquarters

Cupertino, California

Area Served

Worldwide

Founded Year

1976

Company Value

US $2.08Trillion

About Apple's

Apple,Inc is an American Multinational Technology Company that Specializes in Consumer Electronics, Software & Online Services

Apple The world’s Biggest Company By market Capitalization. It is one of the Five Biggest American Technology Company.

Apple 4th Largest Personal Computer vendor By Unit Sale And Second Largest Mobile Phone Manufacturer

Basic Details

Brand Name  

Apple

Company Type

Private

Founders

Steve jobs
Steve Wozniak
Ronald Wayne

Headquarters

Cupertino, California

Area Served

Worldwide

Founded Year

1976

Company Value

US $2.08Trillion

About Apple's

Apple,Inc is an American Multinational Technology Company that Specializes in Consumer Electronics, Software & Online Services

Apple The world’s Biggest Company By market Capitalization. It is one of the Five Biggest American Technology Company.

Apple 4th Largest Personal Computer vendor By Unit Sale And Second Largest Mobile Phone Manufacturer

What Problem Does Apple Solves?

Apple Designs & manufactures a Smart device with the innovative & creative solution that actually Un-imagagined by many of the Users With No compromise on Security & Quality
Ex: Iphones - Multi touch features, Mac - Optimised Great performance with Great Battery Life, Airpods - Wireless Experirnce, Smartwatch - Fitness Tracking & Watch Design

Key users

User Info

Age : 18 – 40
Location : All over India
Gender : No restrictions

Categories

All users who are Accesible to Smartdevices,computers & internet. Having the Knowledge of online Shopping are trargeted

Painpoints

Finding Different Brand and different Varients of the products in Local Store is time and Energy Consuming process.

In Online Finding the Brand Autorized seller & Quality Products

Payment Gateway & Trust on delivery and undamaged Product

Goals

Customer needs to purchace the Best Quality, Same Colour and the Variety & styles that are needs with the Best Price

There Should be no Damage and and Safe and Secure payment Syatem

Products

The Apple's MAC (Laptops & PC) are More Premium Design and the quality of the product are top Grade the Features and Performance of Apple Products are more Effective than the Competitors Products Apples More Focused on Customer focused Design And Create a Wow factor in Each Lauch where the many companies follow up apples products to create a subsidery of apple's New Lauched product.

I-Phone

Computers

Laptops

I-Pad

Airtags

Smart Watches

4K TV Box

Airpods

Cables

Products

The Apple's MAC (Laptops & PC) are More Premium Design and the quality of the product are top Grade the Features and Performance of Apple Products are more Effective than the Competitors Products Apples More Focused on Customer focused Design And Create a Wow factor in Each Lauch where the many companies follow up apples products to create a subsidery of apple's New Lauched product.

I-Phone

Computers

I-Pad

Laptops

Airtags

Smart Watches

4K TV Box

Airpods

Cables

I-phone 1

The first iPhone  was unveiled by Steve Jobs on January 9, 2007. Since then, new models have been released annually. When it was introduced, its  multi-touch screen was described as "revolutionary" and a "game-changer" for the mobile phone industry. The device has been credited with creating the app economy Iphone 1 Price Was Quoted for $999 & it was sold for $499 with the intention of iphones should be available for everyone

I-phone 1

The first iPhone  was unveiled by Steve Jobs on January 9, 2007. Since then, new models have been released annually. When it was introduced, its  multi-touch screen was described as "revolutionary" and a "game-changer" for the mobile phone industry. The device has been credited with creating the app economy Iphone 1 Price Was Quoted for $999 & it was sold for $499 with the intention of iphones should be available for everyone

MAC Laptops

Apple Researched and Realized that their is lack of device for content creaters and Video Editing & for Developers so apple Decided to make powerful laptops for such Customers so Apple build their own Silicon Chip And Optimized the Softwares for the Chip for Better Performance and the Results were Extradinary and Un matchable with Competators this made apple for Sucess

MAC Laptops

Apple Researched and Realized that their is lack of device for content creaters and Video Editing & for Developers so apple Decided to make powerful laptops for such Customers so Apple build their own Silicon Chip And Optimized the Softwares for the Chip for Better Performance and the Results were Extradinary and Un matchable with Competators this made apple for Sucess

Apple's Pricing Power Strategy

Premium Design

Superior Quality

Customer Trust

New Innovation

In 2013 Apple Decided to change the pricing of the product according to the different variety of customers

Good

Apple Decided to design and manufacturer the Basic level of mobile with minimum all requirements with no compramise on quality and design

Better

Better Sector Provides the Additional Features than Good quality range and has the additional features that are more importand 

Best

Best is the Top flagship level device which has the Maximum Features and with best design and best quality with maximum price for the product

Apple's Pricing Power Strategy

Premium Design

Superior Quality

Customer Trust

New Innovation

In 2013 Apple Decided to change the pricing of the product according to the different variety of customers

Good

Apple Decided to design and manufacturer the Basic level of mobile with minimum all requirements with no compramise on quality and design

Better

Better Sector Provides the Additional Features than Good quality range and has the additional features that are more importand 

Best

Best is the Top flagship level device which has the Maximum Features and with best design and best quality with maximum price for the product