How Amazon

Used Its Strategies to Become

Most Preferred Online Store In India

Basic Details

Brand Name

Amazon

Previously Known As

Cadabra, Inc.

Company Type

Private

Founders

Jeff Bezos

Headquarters

Seattle Washington, US

Area Served

WorldWide

Except Few Countries

Founded Year

1995

Company Value

US $1.68Trillion

About Amazon

Amazon.com, Inc. is an American multinational technology company focusing on E-commerce, Cloud Computing, Online Advertising, Digital Streaming, And Artificial Inteligence.

It Is One Of the world’s most valuable Brands.

It is one of the Big five American Information Technology Companies, Alongside Alphabet, Apple, Meta, and Microsoft.

Basic Details

Brand Name

Amazon

Previously Known As

Cadabra, Inc.

Company Type

Private

Founders

Jeff Bezos

Headquarters

Seattle Washington, US

Area Served

WorldWide

Except Few Countries

Founded Year

1995

Company Value

US $1.68Trillion

About Amazon

Amazon.com, Inc. is an American multinational technology company focusing on E-commerce, Cloud Computing, Online Advertising, Digital Streaming, And Artificial Inteligence.

It Is One Of the world’s most valuable Brands.

It is one of the Big five American Information Technology Companies, Alongside Alphabet, Apple, Meta, and Microsoft.

What Problem Does Amazon Solves?

Amazon provides the solution that actually connects Different Category of merchands and Customers at a single point, Safe and Secure Payment and Safe Delivery Options provided this makes the user end to end user Experience and provides great trust for customer

Key users

User Info

Age : 18 – 40
Location : All over India
Gender : No restrictions

Categories

All users who are Accesible to Smartdevices,computers & internet. Having the Knowledge of online Shopping are trargeted

Painpoints

Finding Different Brand and different Varients of the products in Local Store is time and Energy Consuming process.

In Online Finding the Brand Autorized seller & Quality Products

Payment Gateway & Trust on delivery and undamaged Product

Goals

Customer needs to purchace the Best Quality, Same Colour and the Variety & styles that are needs with the Best Price

There Should be no Damage and and Safe and Secure payment Syatem

Strategies That Amazon Used To Grow So Big In India

Treat the Customer Like King

Show State Of Importance

Good Quality of Products

Create Customer Dependancy

Be Strict About want Demand Want

Treat Customer Like A King

This Strategy Mainly Focuses on Customer Not on profit & Not on Expansion, By Applying This Strategy They Rectified The Problem on, Delay In loading Webpages, Delay In Resilving the Problem,Deley In Delivery Time

Treat Customer Like A King

This Strategy Mainly Focuses on Customer Not on profit & Not on Expansion, By Applying This Strategy They Rectified The Problem on, Delay In loading Webpages, Delay In Resilving the Problem,Deley In Delivery Time

Show State Of Importance

Amazon researched that the Custromer Finds & stays where the Most Importance given so that the amazon build a premium service that Makes the customer more special than other customer this service is called as Amazon Prime, which offers One Day Delivery , Free Prime Video Contents & Early Access to Contents

Show State Of Importance

Amazon researched that the Custromer Finds & stays where the Most Importance given so that the amazon build a premium service that Makes the customer more special than other customer this service is called as Amazon Prime, which offers One Day Delivery , Free Prime Video Contents & Early Access to Contents

Good Quality Of Products

Amazon Created a system that can build the great product ecosystem only the trusted seller can sell high quality products & they are listed on top & Ban the seller who has sent the deffective products

Good Quality Of Products

Amazon Created a system that can build the great product ecosystem only the trusted seller can sell high quality products & they are listed on top & Ban the seller who has sent the deffective products

Create Customer Dependency

Customer Dependency Where the Customer can find the & Company the many related products & important Information & Show The Related & add on item & provide Discounts & offers

Create Customer Dependency

Customer Dependency Where the Customer can find the & Company the many related products & important Information & Show The Related & add on item & provide Discounts & offers

Be Strict About What Demand Want

Knowing the Psycology Of What Required So that we Can make customer more interested & more Product that Can be Showcased that the Customer needed

Be Strict About What Demand Want

Knowing the Psycology Of What Required So that we Can make customer more interested & more Product that Can be Showcased that the Customer needed

Conclusion

Before Launching the Products Conducting the Market Research & Target Audience  Is More important.

Finding The Unmet Needs of the Customer And Providing the Unique Solution is More Imporant

By Standing out of Crowd Used the Innovative Marketing Strategy